During day 2 of ASR, We decided to check out the Agenda trade show, which takes place simultaneously with ASR. Agenda is quite sick. They send black limos over to the front of the convention center where ASR is going on, kidnap us ASR attendees, and whisk us away to their show. In the limo I talked to a sales guy for another company who told me, “Agenda started as a sort of protest for the boutique skate brands who didn’t fit in with the ASR circus, but now it’s basically for all the companies who think they’re too cool for ASR.” He was right, they really were too cool for ASR. We saw some really innovative design and super-cool product at
Agenda, and it seems like much more actual work was getting done there. Two thumbs up for Agenda.