We’ve compiled our favorite books; essential for design-oriented, creative business and superhuman success. In our opinion, these are the most influential and powerful books we know, some of which inspired us to start Crowbar Studios in the first place, and others which have guided our visual process over the years. Yes, they are all over the lot, but we’ll explain why. Here they are, not in any particular order, collect them all and absorb them deep into your brain:
If you don’t properly plan, then you plan to fail. If you have no guide then you can become lost. At times during our careers we can become complacent and confused. “Why do I still work here?”, “How do I become better?”, “How do I earn more money?”. But if you have a map, all you have to do is follow it, and you can reach your outcome. You don’t ever have to re-invent the wheel, so don’t bother.
As contemporary designers, we follow in the footsteps of those who came before us, and we can easily look at what they did to replicate the process of becoming successful from scratch. The definition of success is entirely up to you, weather it’s critical acclaim and awards in the design community, landing a prestigious design or art director job, starting your own design firm, or simply working on creative projects and being able to support yourself financially while doing it. If you’re still in school, then read this, and begin following these principles now. If you’re already well established in your design career, then use these principles to brush up on lost habits. They won’t lead you astray. Here’s how to become the best designer in the world:
Massimo Vignelli once said, “A good designer must be able to design anything from a spoon to a city.” This means that the principles of good design are universal, and that these same principles must be applied to everything from logos to websites, to packaging, to planets. Raymond Loewy is perhaps the most influential designer of the last 100 years, having designed nearly everything in our modern world. His life and work spanned the majority of the 20th century, following changes in style and technology.
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